I have been working as a Growth Product Manager. My mission is to enable everyone in the world to pursue a better life through the product.
Rather than creating something new, I am more interested in optimizing something to given conditions.
I always take responsibility for my words and writings, so I must convince myself.
I believe that various experiences are essential to make the best decisions.
I hope to be remembered like an artist rather than a skilled worker.

📞 Phone Number: 010-6876-3141

👨🏻‍💻 Experience

Marketing Strategy Division (2022.08 ~ )

Design and optimize of CRM for corporate users
Build and operate effective CRM infrastructure based on Braze
- Integrate Braze, a solution for sending emails/SMS/alerts, through API calls and API design, to internal system.
- Design APIs for integrating internal database with Braze for personalized marketing messages
- Migrate of mass marketing messages from internal system to Braze

Platform Business Unit (2021.11 ~ 2022.08)

Growth management of new product 'Speed Matching': Optimized conversion rate of individual members' job application & conversion to acceptance within 2 weeks
Re-set the objectives and metrics of Saramin Community product, based on those, iterated improvements projects: WAU had increased by 42%.
- **Record of product goal setting(korean)**
Supported Data-based decision making process within the team
- Applied project management methods based on North Star Metrics to the team
- Introduced and set Amplitude & Braze on the team

Reorganized dev team to product teams based on LeSS, and introduction and optimization of Scrum project processes to the team.
- Improved the overall 30-day user purchase conversion rate through experiment & iteration : 3.5% → 6.2% ( Monthly GMV has been doubled! )